Episode 12: Advertising, creativity, and selling yourself with Ben Coulson, Kieran Antill, and Julie Matthews.

On this episode some of the most awarded and lauded advertising creatives in the world in Ben Coulson, Kieran Antill, and Julie Matthews talk about the power of creativity as it applies to advertising.

Topics discussed:

1. What creativity is.
2. What got them into, and what they love about, advertising.
3. How advertising can do more than just sell stuff.
4. They then each answer a question from The Right-brain Workout, which is: "Write an advert to encourage people to apply for the position of being you."

Ben Coulson Ben is one of the most respected and awarded Chief Creative Officer’s in the world. He has twice been ranked in the top five creative directors in the world at Cannes and is currently ranked top 10 Chief Creative Officers in the world by the WON report. https://www.bestadsontv.com/profile/2095/Ben-Coulson

Julie Matthews Julie is the Director of Creative Solutions for OMD Create Sydney, helping to deliver creative direction across a spectrum of content touch points. Over 15 years across 5 countries, she has worked on some of the world’s most loved brands including Qantas, Optus, L'Oreal, Proctor & Gamble and Unilever. http://juliematthewscreative.com/

Kieran Antill Kieran has repositioned multiple national and international brands working across Sydney, Melbourne and New York during his time as Executive Creative Director of JWT Melbourne, Managing Partner of Leo Burnett NY and Co-Founder of Ne-Lo, and was ranked by the Gunn report as the #1 Art Director worldwide. https://ne-lo.com/

This podcast is hosted by ZenCast.fm