Episode 16: Strategic creativity with 3 of Australasia's top advertising strategy planners- Mike Hyde, Danish Chan, and Zac Martin

In business, creativity is nothing without the strategy to bring it to life. Today, I’m talking to three of the leading strategic planners in the advertising industry about they harness the power of creativity, and how you can too.

Topics discussed:

1. What creativity is to them.
2. How to judge creativity
3. Some right-brain tips for you
4. And they answer a question from the book The Right-brain Workout: "Describe in exactly thirty-seven words what the most inspiring thing was in the room you were last in."

In business, creativity is nothing without the strategy to bring it to life. Today, I’m talking to three of the leading strategic planners in the advertising industry about they harness the power of creativity, and how you can too.

Danish Chan

Danish is one of the most awarded creative strategists in the world, having worked on some of the most effective brands in the last decade. Today, Danish is a co-founder of untangld, a pragmatic brand and communication consultancy without the usual BS. untangld.co

Mike Hyde

Mike is head of strategy at M&C Saatchi Melbourne. He has held senior strategy planning roles at some of the most successful ad agencies in Australia including Clemenger BBDO, Y&R, and Cummins & Partners. mcsaatchi.com.au

Zac Martin

Zac is a Senior Strategist at advertising agency Ogilvy Melbourne. He writes about advertising nonsense at: PigsDontFly.com.

This podcast is hosted by ZenCast.fm